Your customers are on Twitter to find out what’s happening all over the world…right now. They’re there to connect with people and businesses, discover new things and share information instantly. And if you’re not there with them, your competition is. Need a little guidance to build your business on social media? Here are 4 Twitter recommendations to get you started.
1. Tailor Twitter
The best way to learn how to use Twitter is to explore and become an active user. Twitter can be personalized to your interests and make suggestions about who you might enjoy following in your industry. You even have the option to tailor Twitter based on recent website visits. Whichever way you explore new content, once you find something useful, share it.
Retweeting is a great way to maintain a strong Twitter presence. Just remember, all of your Retweets reflect back on your account; they should align with your mission. Positive customer feedback using their @username and valuable 3rd party articles can make good subject matter to share.
2. Spark Conversations
Spark conversations (and keep them organized) by using hashtags that are relevant to your business. Just keep it limited to two hashtags per tweet. Another way to interact with your audience is to ask questions. Use Twitter polls to survey your followers on specific responses or Tweet open-ended questions for more in-depth answers.
3. Stay Engaged
There’s no right or wrong number of times you need to Tweet every day…or at what time. Instead, focus on creating a regular flow of relevant content that will interest your target audience. For example, use an image, video or GIF in your Tweets to add personality and boost engagement rates up to three times higher than those without visuals.
As a quick guide, Twitter’s header image fits best at 1500×500 pixels (width x height), the profile image fits best at 400×400 and a timeline image fits best when cropped to 506×253.
4. Share Compelling Content
Compelling content is the key to attract new followers and keep those followers engaged for the long run. But keep it short. A concise Tweet focused on one specific message has the opportunity to make an impact rather than trying to squeeze multiple messages into one. If you have a long message to convey, include a link to your blog post or website for the reader to find out more.
Link clicks are one of the most successful ways to increase engagement with your audience but your message needs to be conversational. Think about how your content will resound with followers. Will they want to retweet it? They should!
Draw them in by using humor, inspiration, visuals and newsworthy content to help your content spread. And keep it consistent. One of the most important things to remember about Twitter for business is to create regular updates to establish yourself as the go-to-resource.
Writing Must-Click Content for Twitter
No matter what business you’re in, Twitter offers a unique opportunity to reach a massive audience of new and existing customers. According to Twitter, 66% of users have discovered a new small or medium-sized business (SMB) on Twitter, 94% plan to purchase from the SMB they follow, and 69% purchased from an SMB because of something they saw on Twitter. These are stats you simply cannot ignore.
Don’t have the time or resources to make social media work? Maximize your Twitter efforts and connect with our experts at Post Café today. We make it easy for businesses to get started with all the content they need to get noticed on Facebook and Twitter; call us at 732-218-9377 to learn more.
