Have you ever found yourself getting sucked into the black hole of Twitter? Stop wasting your time on social media and start building your social media brand with these insider tips and tricks that will make your company’s tweeting really sing.
8 Special Considerations for Building Your Social Media Brand on Twitter
Tweeting on behalf of a small business is much different than tweeting with a personal account. Building your social media brand on Twitter takes time; as a business, you’ve got a few extra considerations (and challenges) to make your Twitter account successful.
1. Listen first
One of the biggest mistakes we see businesses make on Twitter is to just push out information. Twitter is a great channel to hold conversations rather than just making announcements. No matter what industry you’re in, chances are that people are already tweeting about the products or services you offer.
2. Define Clear Goals
It’s tempting to dive right in and give Twitter a try, which is completely OK…for a personal account. For businesses, an unfocused stab in the dark at tweeting can lead to a profile that doesn’t represent the brand’s voice well or that conflicts with other social media channels. Before you jump on the Twitter wagon, just be sure to define your goals, which could include things like better customer service communications, increasing customer base, connecting with others in your industry, etc.
3. Share Kickin’ Content
If you’re looking to get the most out of Twitter, you must post a variety of content. From interesting third-party links and resources to valuable how-to blogs on your own site, a mixed approach helps you build credibility with customers, potential customers and other industry relationships. It also makes YOU the go-to resource when people are looking for answers.
Twitter is also a good place for real-time updates, like if you’re out of stock of a product, your website is down or you have a last-minute promotion.
4. Be Prepared to Field Questions
We think Twitter is pretty amazing, but it’s not magic. It needs to be part of both your marketing and your communications toolkit to connect with customers. Most likely, you’re thinking that your Twitter account will be a channel where you can share interesting tips, links, promotions and funny GIFs (and it totally is)! But, most likely, people are also going to come to you with questions (and complaints).
If you spend time listening (see number 1), you’ll be able to better plan for the types of questions you might need to field ahead of time. The great thing about Twitter is that you can reply to questions publicly, demonstrating your responsiveness. Even better, if someone asks a question, more than likely, other people have the same question, so answering publicly can help more than one at a time.
5. Acknowledge Concerns
Yup, people are going to complain. And they want to know they’ve been heard. Let them know you’re aware of the issue and recognize that it’s causing them some pain. Either direct them to connect with you via email (make sure to provide the email address) or fix the problem and let them know you’ve rectified the situation. Others will take notice.
6. Retweet Customers
Retweeting is an essential part of the way users hold conversations on Twitter. To be a part of the community, do as the Romans do, and retweet. It shows respect and builds relationships. A quick thanks or acknowledgement to a happy customer is all it takes to give someone a little thrill.
7. Start Slow Then Amp Things Up
Twitter is notorious for being a black hole of time. To avoid that, start slow – posting once a day and answering questions as they come in. Then, if the account proves to be useful, devote more time and resources to it.
Start following those who follow you (minus the spammers). Following customers or potential customers will open the DM channel, which is key for customer support.
8. Show Your Personality
Twitter gives you the chance to humanize your brand. When you show personality, you create easier conversations and establish relationships on an entirely new level. Don’t be afraid to pull the curtain back and reveal what makes you, you.
Build Your Social Media Brand with Post Café
Twitter is not just for selfies anymore; it’s an indispensable marketing tool for businesses around the globe.
Don’t have the time to do it all?
Turn to the experts at Post Café. We’ll write awesome stuff, post it to your social account, and give you the credit right on the article. As a result – Your customers stay engaged. You look smarter. You can spend more time running your business.
Want to know more about how it works? Call 732-218-9377.
