In the exciting, ever-changing world of interior design, it’s more important than ever for brands to find a way to stand out and showcase their creativity, expertise and excellence. Whether you’re just starting your business or you have an established firm, there’s always room to grow. Follow these four interior designers’ facebook tips to get started and move your business to the next level.
Bring Your Page to Life With These 4 Interior Designers Facebook Tips
As the number one social network, Facebook is a great place to start building brand awareness for any interior designer. Starting with an eye-catching Facebook page, along with a blend of the right kind of content, interior designers can capture more attention…and clients.
1. Refresh Your Page
For interior designers, it’s no secret that trends change rather quickly. Reflect your commitment to staying up to speed with industry trends by refreshing your Facebook page. Post a visually stimulating profile picture, create a high-quality cover banner image, update contact information and refresh your about section to match your brand voice and make the page as attractive as possible.
2. Post Regularly
Regular posting on Facebook is an essential component for businesses who need to build their brand reputation. Aim for posting a mix of visually engaging and helpful information at least 5 times a week. Some examples include:
- Highlight recent projects.
- Share your designs and renderings.
- Go behind the scenes on recent projects.
- Impress your audience with before and after photos.
- Link to helpful resource content.
- Share a post about a client or vendor you’ve worked with recently.
- Post an employee profile.
- Ask their opinion.
- Share about your philanthropy or community involvement.
- Post eye-popping designs from around the world.
While in-house Facebook posts are of great value to share about the day-to-days and behind the scenes look at your operation, you also need to provide more in-depth content. Post Cafe gives interior designers the tools they need to deliver quality content and keep your messaging consistent. Together, both of these post styles support the creation of brand awareness, which is essential for interior designers on Facebook.
3. Share Quality Content
There’s no better way to build rapport with such a large group of potential targets at once than on social media sites like Facebook. But, it has to be done right. An audience will be more interested if a post is helping them solve a problem rather than feeling like they’re being pitched.
For example, you might post a quick tip with a link to an article: “How to Choose the Right Paint Color.” This is often the kind of post that gets shared the most on Facebook because people love sharing great advice. Think of Facebook as a way to showcase your knowledge and stand out as a reputable resource in your industry.
With Post Cafe social media posting for interior designers, you’ll find that you never have to stress about curating credible content to share. Your social channels will always be stocked with quality content that positions you as the industry expert.
4. Engage
You’ve snagged their interest. Now, you need to keep them interested. Remember to respond to all comments as if the individual was having a one-on-one discussion with you. Shoot and share a lot of videos and consider Facebook Live. The videos don’t have to be perfect, but they should be authentic, helpful and engaging.
Get Inspired and Save Time
You love what you do and you want to share it with the world. But, if you find yourself still drowning in your daily to-dos, it’s time to find ways to work smarter (not harder). Use the above interior designers facebook tips to save some time and build a beautifully balanced Facebook page.
Posting on Facebook takes time and effort, but we’re here to make it easier on you. Post Café can help you leverage all that social media has to offer for interior designers, while allowing you the freedom to focus time and resources on your clients.
Find out more about how Post Cafe can help your brand and don’t hesitate to contact us with any questions.
