Ready to turn those occasional customers into forever-customers? Show them you care. Use these effective pointers on how to use social media for loyalty to cultivate growth for your business.
Gaining Customer Loyalty Through Social Media
Your best clients are the loyal ones. They often cost less to serve and they’re likely to spend more money than the other clients. Plus, as your biggest cheerleader, they’re your best “word-of-mouth” marketers for your company.
But, how can you use social media to build customer loyalty?
As you know by now, social media platforms, like Facebook for business, Twitter, Instagram, and LinkedIn, are the perfect places for brands to find and conquer their target audience. They’re also the the perfect place to give people a reason to stick with your brand.
How? By showing them you care by sharing relevant content and engaging with them.
In today’s digital world, brand loyalty depends on how you leverage your business on social media. And it’s not just about getting the most likes. Use social media for loyalty and you’ll drive more in-store traffic, boost visits to your website and build word-of-mouth recommendations. It can mean the difference between a one-time customer and “lifer.”
Put Yourself In Their Shoes
Tapping into the power of relevant content on social media is no longer an option, it’s a requirement to stay ahead.
Put yourself in your customer’s shoes. What are they looking for? What do they need? Your customers are searching for answers. If you can anticipate their needs first, you’ll cement your authority and earn mega loyalty points, before other brands have a chance to swoop in.
Give them the kind of content that could help them resolve a problem, fix an issue and get inspired. For example, if you’re a realtor or an interior designer, you could share spring cleaning tips, home trends, home renovation ideas, etc. Get on Facebook, Twitter, Instagram and LinkedIn to establish these relationships with customers who continue to come back to you time and time again.
Stay In Touch.
Remember, to truly brew up some enduring customer loyalty on social media that keeps your business thriving, it’s never enough to “set it and forget it.” Build loyalty and increase engagement by listening.
You’ve heard it before. It’s called social media for a reason. To be social.
Monitor comments, shares and what customers are saying about your company. In order to maximize engagement from your content, it’s critical to respond. Comments, questions, complaints, they are all opportunities to bring customers closer to your brand.
Address them all.
Brew Up Loyalty on Social Media with Post Cafe
Loyalty is incredibly important for businesses, and social media plays a key role in the success of building it and sustaining it. Sharing relevant content and staying engaged can make all the difference.
Post Café can help you maintain an active and effective social media presence with relevant and engaging content so you can have the freedom to focus on your business. Call us at 732-218-9377 to learn more about how to get started with Post Café.
