As a Realtor, If you want to be successful on social media, you must establish trust, be engaging with your fans and post consistent and relevant content. The key to your success in doing all of these things is establishing a solid plan. Creating this plan – a social media content calendar for Realtors – will become your very own road map that will guide all critical social media content and prepare you to successfully meet important online marketing goals.
And the good news is that it doesn’t have to be intimidating to get started.
Basics of Creating a Social Media Content Calendar for Realtors
Embrace Organization
Content calendars are easy to use and enable you to make notes of key events in the real estate industry, plan around seasonal holidays and schedule ahead so posting isn’t always done in a last-minute, frantic rush. (Yeah, we’ve all been there.)
They’re also a great way to generate a variety of content that you can use as your base across different social media channels and stay connected to all your social profile audiences. Variety is the key word here.
Create Unique Messaging Across Different Channels
Although the core messaging and brand vibe should remain consistent throughout your online personas, it’s important to tailor a unique message for each of your different social media platforms. Copy and paste just doesn’t work. Remix your content as much as you can to best suit the platform and audience.
For example, Twitter is best suited for short, frequent updates, Facebook is better for posts that are a little more in-depth with imagery and LinkedIn is best for professional, networking-type posts.
The Game Changer: Planning Ahead with Post Café
Post Café has created a free Social Media Content Calendar template to help realtors get started in planning out the next quarter. Use it as a guide to brainstorm your social media content and successfully execute your next digital marketing campaign.
Planning ahead is a game changer. We promise it will keep you organized and hold you (or your assistant) accountable, so you’ll be more likely to stick to a consistent posting schedule (gaining that important fan-base trust). Plus, it saves precious time (and sanity) so you won’t be scrambling to come up with an idea on what to post each day.
So Many Ideas, So Little Time
If you’re like most real estate agents, you probably have so many ideas floating around in your head, but not enough time to organize your thoughts and get them posted. When you embrace a holistic view of your social media posting schedule, you can turn all those great ideas into actionable plans.
Once you download your Social Media Content Calendar, make it unique to YOU by inserting local events and client milestones and customize it to include any additional tips that may be specific to where you live.
At Post Café, we make it so simple for realtors to be active within social media. And now, planning out the rest of your digital content campaigns can be simple, too!
Grab your free downloadable template of a Social Media Content Calendar for Realtors today!
