Challenge: Make a list of your 5 most recent Facebook posts. How many people liked them? Did you get any shares? Were they relevant to your business success? We know posting on social media can be a challenge for brands. But a few simple tricks about what all brands should be doing on social media can help you gain effective results and rock the social media scene.
1. Don’t Wait. Ride the Wave
Social media moves by the day… by the hour… by the minute! It’s current and it’s constantly changing. You have to be ready to participate consistently and in a meaningful way if you want to stay ahead.
Don’t wait.
Post a mixture of fun, informative, on-trend and eminently share-worthy content to your Facebook page and watch your social media presence transform into a trusted go-to resource.
2. Stand Out (or Don’t Bother)
Look at what your competitors (and their followers) are doing on social media. Are you prepared to pass them up in their tracks with all the irresistible ideas and professional content to inspire an audience of followers? The goal here is to create cutting-edge messages that are memorable.
57% of consumers say they’d be somewhat or very influenced to think more highly of a business after seeing positive comments or praise online, and 16% say they only share positive reviews on social media. And yet – 34% of small businesses have no social media presence at all, and 36% of those who do never respond to customer comments online.
You will not win by being quiet. You win by being heard and standing out from the crowd. Differentiate your brand from the competition by giving former clients and prospects a level of service they simply can’t find anywhere else.
3. Listen. Then Respond.
Of all the things brands should be doing on social media, this is the most important. Listen to your customers; find out what they would consider valuable information and then make a plan to deliver it. Your clients and customers have a voice, and by listening and responding to them, 
you’re emphasizing community.
Social media is viewed as the second-most effective digital marketing tactic for customer retention purposes, behind only email.
Share everything there is for people to know about your brand – news, articles, white papers, thoughts, pictures, etc. Push that information into the social channels, like Facebook, where your community is looking for what you have to offer.
4. Attract the Right People
The purpose of being on social media is (surprise!) not to sell. It’s to attract the right audience who will eventually become your customers and want to buy your service or product. What brands should be doing on social media is posting valuable industry-related information, which is much more attractive than a sales pitch.
And with such a massive audience (filled with all the right people), Facebook is a go-to place to get customers for every kind of business.
93% of shoppers’ buying decisions are influenced by valuable social media posts.
The key word is valuable. The more you have to offer, the more attractive you will become.
5. Ask Yourself Questions
Whenever you launch a campaign, schedule your social posts, or write a blog post, ask yourself, “Will it work? Is it working?” Then follow up and use the answers to learn and improve. “Did it work? Why did it work?” Measure your results and set some achievable goals around them.
Warning: You Could Be Missing Out
How you position and promote yourself on social media is critical to your brand’s online success. Your writing, your website, your Facebook posts, your reputation – they all matter.
Ready to rock the social scene and do it right? It’ll require an investment: Time.
If you don’t know where to start, don’t know what to do, or don’t have the time to do it, let the experts at Post Café help you brew up all the content you need to get noticed online. Now you’re ready to wake up and smell the success! Because after you start seeing results, you’ll kick yourself for not starting sooner. Call us at 732-218-9377 to learn more!
