You can have the best social media messaging in the world, but if your audience isn’t online to see it, how can it benefit your brand?
The first step to any marketer’s success on social media is deciding who their target audience is, and then figuring out which social media platforms that audience spends time on. But it doesn’t end there. In order to get the best bang for your social media marketing buck, you need to discover the best days of the week and times of the day to reach the biggest portion of your audience, and to drive maximum engagement.
What are the best times for realtors to post on social media?
Wouldn’t it be incredible if we could reveal those magic hours below? You’d enjoy major ROI on your marketing efforts, and we’d look like heroes for telling you how to make it happen. Unfortunately, it’s not that simple.
When To Post To Social Media
There have been numerous studies done and re-done to determine the ideal time to post on any given platform, and we will share the most recent findings. But it’s important to note that there simply is no one-size-fits-all answer. Your best bet is to look at how the platform in general is used, and then test out these suggestions and track your results to see what works best for your brand.
How it’s used:
The long-reigning ‘King of Social Media,’ Facebook is ubiquitous. The nearly 2 billion active Facebook users access the platform on mobile devices as well as desktop computers, and spend time checking their newsfeeds both from home and at work.
Best time to post:
Research reveals that as the week progresses, so does engagement on Facebook. The ideal time to post is likely later in the week through the weekend, and posts made from 1:00pm to 3:00pm seem to generate the most action.
How it’s used:
The 140-character limit on tweets means Twitter provides a fast-paced feed that users turn to predominantly on their mobile devices. The sheer number of Tweets that land in a user’s feed make it the ideal platform for users to scroll through in their downtime, say on a commute to work, while waiting on line, or over the weekend.
Best time to tweet:
If you’re posting during the workweek, from 12pm to 3pm could be the best times to post, and then again at 5pm for the commute home. Otherwise, throughout the weekend could be your best bet for maximum impact.
How it’s used:
Boasting millions of members, including executives from all Fortune 500 companies, LinkedIn is a professional social network used primarily for networking, connecting and job searching.
Best time to post:
Research indicates that since this is a professional platform, the best times to post are during the workweek. Some experts suggest avoiding Mondays (people just getting back to work) and Fridays (people checking out for the weekend). Ideal times of day to post are before work and in the evening.
With more than 700 million users, this photo- and video-sharing app is a platform meant for mobile devices—which means users can (and do!) access it all day, every day.
Best time to post:
Engagement on Instagram is relatively consistent throughout the day, and throughout the week. Some research recommends that marketers avoid posting during work hours, and focus on ‘downtimes’ at the start and end of the day instead.
Post Café Has Your Social Media Covered
Once you’ve determined the best times to reach your target audience on social media, stay on track by scheduling posts in advance. Post Café offers automated posting of engaging original content to your Facebook, Twitter and LinkedIn profiles, and gives you the ability to select the days and times that you’d like to post. Let Post Café help you put your best foot forward on social media. Call 732-218-9377 to get started.
