Once seen as only a resource for job seekers to send out resumes, LinkedIn has now become the dominant network for professionals in almost every industry. Considering more than 460 million profiles exist on LinkedIn today, this social powerhouse is basically an entrepreneur’s online goldmine (that is, if it’s used correctly). Keeping that in mind, here are five LinkedIn tips for entrepreneurs to learn how to connect like a boss.
Connect Like a Boss with 5 LinkedIn Tips for Entrepreneurs
1. Publish on a Consistent Schedule
Consistency is key. It takes 20 LinkedIn posts each month to reach 60 percent of your audience, yet only 40 percent of people on the network use the site daily. Don’t miss out on your chance to capture their attention when they’re there. Use each post as an opportunity to highlight your expertise and feature industry-related information.
2. Post at the Right Time
Understanding the best times to post on LinkedIn can make the difference between one click or 20. Always fish where the fish are biting, right? The hottest days to post are on Tuesdays and Thursdays between noon and 5pm. Weekdays between 8am to 5pm are a close second. Whatever you do, just stay away from the hours between 7pm to 6am every day of the week and any time on the weekends.
3. Keep it Catchy
LinkedIn is responsible for more than 80% of business’ social media leads. All other platforms (when tallied together) only amount to 19% of leads. When used correctly, this network can be an entrepreneurs most powerful asset to capture a target audience.
Draft up a catchy headliner and use engaging value proposition language for a mini call-to-action (C2A) on each post. We’re not suggesting you spam followers with overtly promotional noise, but using a strong C2A will give readers confidence about taking that natural next step (read: clicking on your article’s link) rather than scrolling on to the next post.
4. Turn Your Team into A LinkedIn Army
Word-of-mouth recommendations from friends are seen as more trustworthy and are better received than blasts from corporate accounts. It’s no surprise then, that content shared by your team has the chance to get eight times more engagement than content shared by your brand channel… and can potentially be re-shared 25 times more frequently. That’s why it’s critical to get “all hands on deck” and recruit the entire team to be ambassadors who share your vision (and your content).
5. Post the Right Content
Entrepreneurs have the opportunity to capitalize on one of LinkedIn’s unique benefits: instant exposure. Every time you publish a post on LinkedIn, everyone in your network receives a notification. This simple touchpoint is a reminder that you’re there and you’re sharing valuable information.
But even with notifications and posting at the right time, if you don’t have the right content, none of your efforts are going to work in your favor. Success on LinkedIn relies on engaging your audience with valuable content that answers questions and solves problems. This allows you to build and nurture genuine relationships with followers and generate awareness with prospects. Stay top-of-mind by sharing helpful how-to content, dynamic visuals, industry-related articles, links to your latest (and greatest) blog, infographics, and other informative content that readers will want to actually read.
LinkedIn Content for Entrepreneurs
With the above LinkedIn tips for entrepreneurs, you have the chance to get the right content in front of the right people… at the right time. Whether you’re looking to connect with a manager or chief officer, users can engage with other professionals on LinkedIn just as easily as swapping a business card in person (but without the coffee and awkward on-the-spot questions).
With help from Post Café, you can easily boost your LinkedIn profile in no time.
- Our professional, in-house writers publish industry-relevant articles on your personal For Sale Guides page (you become the go-to-expert).
- You choose the articles to automatically post to your brand’s social media accounts (you save time).
- You get all the credit and a supercharged social media presence (you build your online reputation).
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