Cross Channel Marketing for Realtors: Reaching Your Audience in the Right Place at the Right Time

Do you know if you are truly reaching all of your clients online? From their inbox to social media, through their laptops, tablets, and smartphones, today’s consumer moves faster than ever and fully expects you to be there with them across every digital channel. Cross channel marketing for Realtors (you may also know it as multi-channel marketing or omni-channel marketing) is not a new concept. And it’s no secret that the best brands are those who deliver value to their customers in the right place at the right time.

For Realtors to provide this fully integrated experience, they must take advantage of all online resources available for their cross channel marketing efforts. People want to connect with you in the easiest, most convenient method that works for them.

Take Advantage of Cross Channel Marketing for Realtors

Whether it be Facebook, Twitter, YouTube, Instagram, or LinkedIn, clients can now follow the latest news of all their favorite brands digitally 24/7. No doubt about it, social media is one super, powerful tool for influencing decisions, sharing listings and networking with clients.

Although studies show that Facebook is the leader in social media for prospective homebuyers eager to gain more information on available homes, whatever channels you decide to use to market your real estate business, always remember to mention the other places people can find you. For example, if you post a video tour of the neighborhood or local events on YouTube, be sure to share that video on Facebook or Twitter as well.

Get More Bang for Your Marketing Buck

Consumers have the ability to do more home buying research online and be more connected during the home search process than ever before. And make no mistake about it, consumers are using more than one channel. Recent Google research revealed 90% of shopping consumers never stay on just one device when making a purchase.

Buying a home is one of the biggest investments someone will make. Homebuyers want a seamless, personalized experience every step of the way. Once you fully integrate cross channel communications, you’ll be able to reach a more precise level of targeting those consumers wherever they may be.

Reach Customers with Post Café

Grab the attention of homebuyers by embracing social media posts that not only informs, but builds a relationship with your customers. Through professional content, you have the chance to inspire, inform and educate consumers while giving you credibility that people will look towards for more information in the future.

Post Café is the easiest way for small businesses to be professional and active within social media; we write all the articles, post it to your social account for you and give you the credit right on the article!

Find out more today at 732-218-9377.