If you’re not a big-name brand with an enormous social media following, like Oreo, you might be wondering how you can build your own following or make the one you have a little sweeter (without breaking the bank). True, Oreo has the budget for endless online marketing campaigns, billboards and magazine ads. Yet, there are a few secrets that can be extremely effective for a business of any size.
They Never Miss an Opportunity
You probably know by now that just having a social media account is not enough. The way brands communicate with followers can make or break them. It’s important to stay engaged with the audience on a continuous basis. Never miss an opportunity.
“You can still dunk in the dark,” didn’t just become a famous tweet during the 2013 Super Bowl blackout, it became a turning point for social media marketing. Getting almost 16,000 retweets, the speed of their post left thousands amazed and wondering what they could learn from it.
Enter the micro-moment.
Micro moments are the key to the social media door. From I-want-to-know, to I-want-to-buy, micro-moments represent distinct consumer actions across all stages of their purchasing journey. It’s about providing answers before the questions are asked, giving inside scoop on trends and keeping a sharp eye out for in-the-moment posting opportunities.
They Dig a Little Deeper with Their Current Social Media Following
Oreo adds emotion to the mix by making a personality connection with their audience but, they also add an element of humor to make it entertaining. People enjoy being on social media to be social, relax, find entertainment and express opinions. If your brand is only selling or talking about products and services, it may be time to reconsider.
Live a little and use humor to connect with followers. Because if you create shareable content that speaks directly to your target audience and stands out from your competition, you can bet your fans are going to want to click, follow and interact with you.
They Never Miss a Beat
The final secret to building a successful social media following is to stick to a schedule. The mega-cookie brand does an excellent job of keeping their messaging and branding consistent across all their social media channels.
You could have the best ideas in the world, but if you don’t actually carry out your plan (specifically, your social media content), expect drop off. Being consistent is essential, it sets the standard for your followers in terms of what and when to expect posts.
A very basic social media schedule can help you stay on track and map out updates for the month or quarter ahead so you don’t have to stress out about what to post each day. If you don’t have the time to devote in-house resources to write blog content to share on social, don’t sweat it. Let the experts at Post Café help you get started with all the powerful blog content you need to attract more followers.
Food for Thought
To truly attract and keep people interested in your social media content, figure out what your audience needs and wants. Then deliver to them consistently with quality and relevant content. Learn from others and approach with a plan. Be like Oreo.
With a little quick thinking and strategic planning, you can create topical content that attracts a bigger social media following. Just as we’ve witnessed with Oreo’s posts, it doesn’t have to be elaborate. It does, however, have to make a connection. It has to be timely and consistent.
So, go ahead and get inspired by a cookie; start building your reputation and social media following today.
Too Busy To Update Social Media?
Too busy to come up with all the content to attract followers? Let the experts at Post Café help you get started today. Call us at 732-218-9377 to learn more about how to use this powerful tool to your fullest advantage. Investing in social media is key for business success, so rather than adding more to your plate, simply make it easier to manage.
