The best social media posts in the world won’t help you brand if there’s no one on the other end to see them. Having an engaged social media audience of quality followers is key to any successful social marketing strategy.
What’s the secret to growing your brand’s social media audience organically?
The secret is…that unfortunately, there is no secret. And no shortcuts. You know the saying: ‘Nothing worthwhile is easy’? This couldn’t be truer when it comes to growing an engaged social media following.
But that doesn’t mean it can’t be done. Here are some of our tried-and-true strategies to help your brand grow a strong social media audience.
Know what your target audience wants
One of the things brands often forget in their quest to grow their social following is that they need to give people a reason to want to stay tuned in to what they are doing on any given social platform. And, logically, the first step to giving people what they want is…figuring out exactly what that is.
Ask questions like: Which social platform or platforms does the majority of my target audience spend their time on? Do they prefer to see photos, read blogs, watch videos? What are their pain points and how can my brand address them? How often would they like to hear from me?
Give the people what they want
Once you have answered the questions above, or other questions that would be instrumental in helping you to get to know your particular audience better, you are able to come up with a strategy to deliver it to them.
As a brand, you need to remember that pushing your own agenda too often in your social media posting won’t be effective for your brand if that posting doesn’t align with what your audience is looking for. Post an unsolicited offer or over-salesy promotion, and its recipient is likely to view it as spam and tune you out. But make a post that speaks to its recipient in one way or another, and he or she just might feel like they don’t want to miss the next one.
Earn the follow
With virtually every brand in every industry vying for social media users’ attention, your brand faces stiff competition. Couple that with the fact that social media users have become increasingly protective of their feeds, and it can feel like an uphill battle to grow your following. How to combat this?
By focusing on the quality of the posting you do, you’ll aim to add value with each post you make. Consistently sharing articles that provide useful information, blog posts that offer free tips or advice, original photos and videos and anything else that your audience in particular will find relevant allows you to build trust, forge a relationship, and ultimately, earn that like or follow.
Building a quality social media following organically is not an easy task, but it’s a necessary one to make your social marketing efforts worthwhile. For help creating and sharing the kind of top-notch content that your audience wants to see, consider using a service like Post Café.
Our team of writers produces articles relevant to your industry and automation of posting these articles is a breeze. Give us a call to learn more about how our services can help you earn the social media following your brand needs.
