Like tending to your garden, spring is the perfect time of year to grow your brand with these six social media advantages for businesses.
Fertilize Your Brand
Warm weather has finally arrived, which means many of us have started our annual spring garden planning and planting…drawing things out row by row. This time of year, we also start tending to things around the house (you know, all those cleaning projects we’ve been neglecting all winter long). And businesses are no different.
The change in seasons creates a chance for companies to revive processes, refresh content marketing strategies and “spring clean” operations. But much like tending to a garden:
You. Get. Out. What. You. Put. In.
Simply tossing some seeds on the ground without cultivating the soil first is a lot like using a blind shot approach to writing articles, posting on Facebook, and tweeting. If you haven’t cultivated relationships first by responding to comments on Facebook or building your Twitter network, your newly planted words will not grow.
Care for Your Social Garden
As with any garden, there’s a certain amount of maintenance and care necessary in order to reap the benefits. Find a green-thumb who loves gardening and chances are they’ll be outside digging in the dirt, watering, fertilizing and probably even talking to the plants. And their harvest is amazing.
Fertilize Your Social Media Community
The same applies to content marketing and social media. To keep it going, you have to care for it routinely. Review what’s working (and what’s not) and make changes along the way. Because of this, you have to be in it every day (don’t be afraid to get your hands dirty), strategizing, communicating and fertilizing your garden….and your social media community.
The best part about a garden is when the fruits of your labor shows results. We get to eat our harvest, share it with friends and even can or freeze some for later.
Just like your garden, social media advantages for businesses are endless.
6 Social Media Advantages for Businesses: Watch Your Garden Grow
1. Build Brand Awareness
Being actively involved with your audience on social media will get you noticed and more likely to increase brand loyalty.
2. Gain Insights
Get real-time data about your customers on social media to find out who they are, what they like and when they’re online. This social listening allows you to use that useful information and make strategic business decisions. Don’t just get insights on your customers, social media monitoring allows you to gain key information about your competitors as well.
3. Establish Relationships
Being on social media isn’t all about blasting a sales pitch, it’s a two-way street where businesses have the opportunity to cultivate relationships with customers. Offer useful content and respond to questions and you’ll create a trusting relationship with prospects, becoming recognized as the go-to industry resource.
4. Boost Customer Service Relationships
Most consumers go to social media for customer-service and they expect fast response times with 24/7 support. Being on social allows businesses to provide regular insight and quickly respond to all comments (both positive and negative) resulting in increased trust (and sales).
5. Increase Traffic
Social media not only gives you the opportunity to increase traffic to your website, but also to generate more leads by offering rich customer experiences and timely customer service.
6. Share Content
With the help of social sites like Facebook and Twitter, businesses can share content faster and easier than ever before. You even have the tools at your fingertips to geotarget that content so it gets to the right audience.
Get Started with Post Café to Grow Your Business
For small businesses, social media is a very powerful tool for community engagement. It’s a pipeline for new business and a source for valuable referrals. Just like that garden you so diligently plant each spring, with the right amount of tending and passion to make it grow, the results will be amazing!
Are you ready to reap the benefits of social media and watch your business grow? Post Café can help you with all the content you need to be active on social without having to lift a finger. We make it easy for businesses to get started (or refreshed) with all the content to get noticed online; call us at 732-218-9377 to learn more.