When it comes to building a successful business, social media can be a very powerful tool. But with great power there must also come — great responsibility (aka: a strategy). The content marketing checklist below will provide businesses like yours a roadmap to successfully build brand awareness, create credibility, develop relationships and generate leads.
Ready to start planning your attack?
Your Ultimate Content Marketing Checklist
Establish a Target Audience
- Define your target audience demographics including:
- Age
- Gender
- Location
- Interests
- Occupation
- Family Life
- Education
- Industry
- Revenue
- Pain Points
- Identify your target audience’s challenges:
- What are their struggles?
- Does anything excite and motivate them to improve?
- What are their frequently asked questions?
- What problems does your company’s product or service solve?
Create Engaging Content
- Create content that addresses the challenges and connects with your target audience.
- Answer the common questions about your service or products without being over promotional.
- Address common questions or misconceptions about your industry.
- Determine how many new blog posts you’ll publish each week and post a variety of long posts (800-1200 words) and shorter posts (300-500 words).
- Include an engaging image to enhance shareability.
- Optimize posts to include relevant keywords in the post title and content.
- Optimize with an eye-catchy meta description to gain user click-through.
- Add a call-to-action to direct customers about the next step.
- Include your contact information to make it easy for customers to reach out.
Post on Social Media Platforms: Facebook and Twitter (and more)
- Clearly define your goals with a strategy in mind to catapult your social media success.
- Determine which social media platforms you’re going to use.
- Decide how many times a day you’ll post on Facebook and/or Twitter and stick to it to gain trust from followers.
- Identify your company’s voice on social media.
- Promote your quality content to establish credibility and keep them coming back for more.
- Write catchy social media headlines to get them to click.
- Scan industry leaders for trends and news, share from trusted sources.
- Keep your eye on the competition.
- Tag people and pages in your posts when possible.
- Respond to comments and thank others for their feedback quickly.
- Determine how you will respond to negative feedback.
- Ask followers for a like or a share to circulate blog posts and special offers.
- Add relevant #hashtags in your posts to boost search results.
- Be helpful, not overly promotional. Your customers are looking for answers, inspiration and entertainment, not salespeople.
- Measure results such as likes, followers, shares, views, interactions and more.
Content Marketing Checklist Made Easy with Post Café
Focus on quality content that answers the commonly asked questions; show your customers that you care about them and their needs. Communicate to build trust; trust is essential to build relationships and relationships are essential to create customers.
Ready to begin your content marketing attack plan? If all of this sounds overwhelming, turn to Post Café. We make it easy for businesses to get started with all the content to get noticed online; call us at 732-218-9377 to learn more.
