Wondering if social media for business is worth all your time and effort? Does the race for engagement online really matter?
Spoiler Alert: YES! There’s never been a better time than now to ramp up your online presence and get connected with customers.
Hearing crickets with business? It may be time to turn your efforts to your social media content.
According to a Small Business Technology Impact Study last year, small business owners must have a business website and social media involvement if they want to be successful. Why? Across many industries, over a third of people surveyed in the study said they may choose not to buy from a business without a website. And if you’re not on social media or you’re unresponsive, you can say goodbye to about 20% of your potential customers.
Lacking in the digital marketing savvy?
You’re not alone.
In another study, the Small Business Marketing Trends Report found that almost 20% of small businesses didn’t have any plan to invest in digital marketing…of any kind. And the 2017 Small Business Social Media survey found that 24 percent of small businesses don’t have any social media presence. At all. Zero. Zilch.
Warning: Things are about to get very real.
Warning: Stuff’s about to get very, very real.
A deeper dive into data shows that less than 50% of small businesses who do have a social media channel are actually using it on a consistent basis. Half.
Sure, a café might have a Facebook business page set up, but there’s probably a good chance the last post was to wish everyone a Happy Independence Day in 2016.
Reality check! If your brand isn’t active on social media – and on a consistent basis- your message is going to get lost and your page is going to go unnoticed. If you’re one of those companies with a dormant Facebook page, there’s no better time than now to create new content, establish a schedule for social posts and expand your audience.
Don’t let this opportunity pass you by. Here’s why.
Get a Lot for a Little
Social media for business is still one of the most cost-effective marketing tools. All you have to do is start small by creating content and nurturing your community with valuable information. Since most consumers are turning to social media platforms for recommendations and referrals from friends, becoming the go-to resource in your industry gives you the chance to reach more customers than ever before – and at a relatively low cost.
Fresh Exposure
Since 2015, Google features tweets directly on Search Engine Result Pages (SERPs) to provide fresh results to each particular search. This real-time information directly from Twitter helps brands engage better with their audience and reach beyond the social channel.
In addition, your social profile, such as your Facebook Business Page, also shows up in SERPs to help you dominate the results for your business. Find more great tips to keep your content marketing strategy fresh on our blog.
Measure Results
Unlike other forms of traditional marketing, social media engagement is very transparent. You would never know who was reading your mailer and who was tossing it in the garbage. But social media lets you know exactly who sees each post, at what time and their demographics. Having the opportunity to target those individuals allows you to create the best possible creative content and messaging crafted just for their segment. Nothing else allows you to deliver a message with this much laser-guided precision.
Social Media for Business: It’s Never Too Late to Start
It’s never too late to start.
A compelling presence on social media will offer your business valuable exposure while fostering trust among people newly exposed to your brand. And it’s not too late to start!
Are you ready to rocket ahead of the competition and take the social world by storm? Want to see more activity on your business page and engagement soar? Give us a call at 732-218-9377, we’ll get you on the path to success with all the content you need to grow online.
