Spring is traditionally the time of year when we toss out the old and freshen things up. This makes it the perfect time to revisit the basics of your small business social media marketing strategy, tune-up best practices, improve customer communications and clear out the cobwebs. It’s exactly like spring cleaning your home, only with a lot less elbow grease.
Okay, okay. It’s not quite exactly like spring cleaning your home.
But here are a few things that will help you freshen things up online:
1. Update Your Profile
Polish your profile and make it shine.
Go through and take inventory of each of your social media profiles. Look at Facebook, Twitter, Google, Instagram, YouTube, LinkedIn and your website. Do you find any copy that doesn’t match your brand’s voice? Can you rewrite some profiles to sound a little more polished, better attract your target audience and reflect your current services and/or promotions?
Now’s also the time to fix the details and update your profile pictures. Though, at first glance, they may not seem like a big deal, your profile is there to make a big impact on first impressions.
2. Dust Off Your Social Media Marketing Strategy
Review your posting schedule. How often are you publishing to your business Pages? If you’re not sure when to post or how often, check out our recent blog, Facebook for Small Business – How to Nail the Best Time to Post and get to know your audience better today.
Are you avoiding the common mistakes and mixing in the right content? Use the platform’s insights or analytics to help you determine which content is resonating with your audience.
Spring is also a good time to try out something new. If you’re already doing well on Facebook, consider testing out a new platform, such as Twitter. Just do your research first and make sure you have the bandwidth to give it the attention it deserves.
3. Up Your Content Game
Don’t gamble with your content. Set yourself up for success as the go-to expert.
You’ve been doing a great job at showcasing behind-the-scenes photos and helpful insider tips/tricks. But do you have the polished blog content to back it up? Blogs are a great way to set you up as the industry expert and make you the go-to resource whenever they’re looking for answers. To create top-of-mind awareness, you need to make content a priority.
If customers don’t know about you when they look online, you can’t be an option in their future purchasing decision.
4. Clean Your Office. Literally.
Come on, when was the last time you vacuumed behind your desk? You might as well do that now, too.
How Can Post Café Help Me Master My Social Media Marketing Content?
Go ahead, clean your office while you’re at it.
What is Post Café? We’re the best kept secret in social media content for small businesses, here to brew up all your social content so you can spend more time handling your business. Our in-house writers create all the buzz-worthy and professional articles which are posted directly to your personal page where your name and contact information is positioned prominently, right next to every article.
If someone shares an article link, anyone who reads it will also see your business contact information – and only your information – on that page and any other article they decide to read on the hub.
Got questions?
We’ve got the answers! Let our experts at Post Café help you spring clean the content you need for social media marketing and get noticed; call us at 732-218-9377 to learn more!
