For a while now, Facebook supported GIF links on personal accounts, but most businesses couldn’t share them on their Facebook page. That has changed and now, business Facebook Pages (including yours) can post GIF links that animate in posts making for some fun interaction with your audience! Who’s excited?!
What is a GIF?
A GIF is a short animated image that plays in a loop. In comparison to a video, GIFs are much smaller files (faster to upload) that are more suitable for viewing over mobile connections. By now, you should know that adding visuals, like pictures and video, will increase post engagement by at least double…or more! It only makes good sense to take advantage of this exposure and jump on the bandwagon.
Find Cool GIFs
Take note, though, animated GIFs on Facebook pages only work by sharing a link to third-party sources. If you upload an actual GIF files to Facebook, it will end up appearing as a static photo.
Don’t freak out though, you can easily search sites such as Giphy.com or Imgur.com, Imgflip.com for some GIFs to post on your Page today. Just search for your GIF, copy the link and post to your Page. So simple. So cool!
Create Your Own GIF
Want to create your own GIF? Most of the animated GIF sites will allow you to upload original videos and give you the tools to make your own amazing moving picture. You’re welcome.
Post Your First Animated GIFs on Facebook
It’s as easy as posting the link to the GIF in your status update and let it load like any other link. Before you hit Post, feel free to delete the link up top to clean it up a bit. Now, all you have to do is go find your perfect TGIF GIF. May we suggest this?
