Although setting up a page on Facebook for business is fairly simple, there are many companies out there that are still using a personal Facebook profile to promote business. You’re only hurting yourself and your business if you don’t make the switch. Below are just a few reasons to embrace a Facebook for business Page over a personal profile.
Reasons to Embrace Facebook for Business
Play by the Rules
According to Facebook’s Help Center, it’s actually against Facebook Terms to use your personal account to represent something other than yourself (your business). If you’re using your account to represent something other than yourself, you could permanently lose access to your account if you don’t convert it to a Page. Play by their rules or get suspended.
Does Anyone Really “Like” Your Business?
Don’t get us wrong, we know people like you. Really, we do. But if you company isn’t set up as a page in Facebook for business, potential customers won’t find you on search engines like Google. Additionally, a Facebook business page will allow people to be more comfortable to “Like” your page knowing your company cannot access their personal information.
Never Run Out of Friends
Have you ever experienced that awkward silence while waiting for an IM response (insert awkward silence turtle emoticon ? here)? Relax. That’s nothing compared to hitting your limit in friends! It’s noted that Facebook will only allow a personal profile a maximum of 5,000 friends. Facebook Pages for business, on the other hand, are limitless! Why limit yourself? Think BIG!
Data, Data and More Data
With Facebook for business, you get access to Facebook Insights. Export, digest, measure, analyze, and optimize content specifically for your customer base. Find out what they like and what they don’t like. Where they’re from, when they’re online and how they’re reacting to your posts.
Put the selfie stick down. Personal profiles can send the message to customers that you may not really know what you’re doing. Frankly, it looks sloppy and screams unprofessionalism. Does your business really have a gender? No. It has a category and a mission statement, features products or services and a website to gain access to more information.
Next Step: How do I convert my Personal Profile to a Facebook for Business Page?
According to Facebook:
When you convert your personal account to a Facebook Page, a business account will be created to manage your Page. We’ll (Facebook) transfer your current profile picture and add all your friends and followers as people who like your Page.
Your account’s username will become the username for your Page, and the name associated with your personal account will become your Page’s name. If you want your Page to have a different name, consider creating a new one.
No other content will be carried over to your new Page, so be sure to save any important content before beginning the conversion:
- Download your timeline information. You can download a file that contains all of your sent and received messages and all of the photos and videos you’ve uploaded to Facebook.
- Appoint a new group admin to any groups you manage. You’ll be unable to manage groups once the conversion begins.
For full access to Pages features, manage your new Page from a personal account or add admins to your Page. When you’re ready, start converting your personal account to a Facebook Page.
Convert to a Facebook for Business Page and then Post Killer Content from Post Café
Convinced? And that’s not all, there’s more where that came from. Trust us, it’s not brain surgery: Facebook personal profiles are for individuals…. Facebook business pages are for *gasp* businesses.
Still trying to figure out the real value of social media for your brand? Post Café helps small businesses around the country boost sales by providing the valuable content they need to make a splash on social media. Connect with us today to learn more. Let our experts help you get started; call us at 732-218-9377 to learn more!