Wondering if you should be on all the social media sites, all the time? Relax. Contrary to popular belief, you absolutely don’t need to be on every single social platform. Every business has their own unique needs based on their audience and capabilities. To figure out what, when and where to post on social media, the first thing you need to do is ask yourself, “where are my customers spending their time online?”
That’s where you need to be.
Where to Post on Social Media
Post wherever your audience is. It’s as simple as that.
Post wherever your audience is. It’s as simple as that.
For most businesses, the best approach is to pick the channels that make the most sense for your audience (rather than trying to be everywhere). For example, if your target audience is mostly women over the age of fifty, Instagram won’t be worth your time as much as Facebook might be.
Some studies show that certain industries receive more interactions when they use one social network over another. For example, those that receive the most social shares on Twitter include: business, entrepreneurship, fashion, marketing, social media, sports, and technology. Facebook lures in the most interactions with industries such as real estate, automotive, education, finance, and travel. Pinterest is a top social network for cooking, beauty and design. Instagram continues to evolve and grow as a powerful visual tool for a wide variety of businesses including real estate, retailers and food.
Have the resources and time to make amazing videos? Then, it’s definitely worthwhile to establish a presence on YouTube so you can then share those videos across more social channels. If you don’t have the time or budget, don’t stress about it…and don’t feel guilty about not being there.
Bottom line, if your audience isn’t interacting on a certain channel, don’t waste time trying to generate specific content or getting sucked into the vortex of that feed.
Want to know more? Discover how you can use content to strengthen communication and connection with customers on our blog, “Rock of Generations: Identifying Social Media Content by Audience.”
When to Post on Social Media
Your target audience will impact when you should post on social media.
Timing of your social media posts matter, but it doesn’t matter as much as consistency and frequency of your social media posts. Your resources and audience will impact when you should post on social media. The goal is to generate quality content that your audience will love – and get it in front of as many eyes as possible. You want to stay top-of-mind…without driving them insane.
And, it’s OK to share the same content on each network, but they need to be presented and phrased differently. For example, since LinkedIn doesn’t use hashtags, you won’t want to directly copy and paste your tweet from Twitter. Track what kind of content is performing best on each network and take all that data into consideration for future posts.
Want to know more? Discover the secret to finding the best time for your small business on our blog, “Facebook for Small Business – How to Nail the Best Time to Post.”
What to Post on Social Media
Generating ideas can be hard, so lean on your audience…and Post Café.
Coming up with all that content to share is easier than you think. It all boils down to knowing who your ideal customer is. If you have a solid understanding of their needs, wants, lifestyles and pain points, it is much easier to create content – or find relevant content – that they would be interested in reading and sharing.
Generating ideas can be hard, so lean on your audience. Talk to your customers, ask your followers what they’d like to see, use common questions that come in through email as fodder for future topics.
Want to know more? Discover what makes certain content go viral on our blog, “Whip Up a Viral Post! Ingredients of the Most Commonly Shared Posts on Facebook.”
Credible content creation enhances connections and is an incredibly effective way to differentiate yourself from the rest of the competition. But it takes time. Which is why we’re here…
Let the experts at Post Café help you start your journey with all the social media content your business needs for a strong online presence. Call us at 732-218-9377 to learn more.
